Privacy Policy

Silver Peak Associates Inc.
Last Updated: August 2026

Silver Peak Associates Inc. (“Silver Peak,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information we collect and use. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website or interact with us.

1. Information We Collect

We may collect personal information that you provide directly to us, such as your name, email address, telephone number, company name, job title, and other information you provide when you contact us, request information, or otherwise interact with us.

When you visit our website, we and our service providers may also automatically collect certain information about your visit. This may include:

  • your IP address;
  • browser and device information;
  • referring website or page;
  • pages and URLs visited;
  • dates, times, and duration of visits;
  • interactions with our website; and
  • cookies, device identifiers, and similar technologies.

This information may be used to understand how our website is used and, where available and permitted by applicable law, to identify or infer the organization associated with a website visitor or to identify or associate website activity with individual business professionals and their business contact information.

2. How We Use Information

We may use personal information and website usage information to:

  • operate, maintain, and improve our website;
  • respond to inquiries and requests;
  • provide and improve our services;
  • understand how visitors use and interact with our website;
  • analyze website traffic and engagement;
  • understand which organizations and business professionals may be interested in our services;
  • identify prospective business customers and individual business contacts;
  • support our business development, business-to-business sales, and marketing activities;
  • maintain the security and integrity of our website and systems; and
  • comply with applicable legal and regulatory requirements.

We will use personal information only for purposes that are identified at or before the time of collection, or for other purposes permitted or required by law.

3. Cookies and Website Visitor Identification

We use cookies and similar technologies to operate our website, understand how visitors use it, measure engagement, and support our business development, sales, and marketing activities.

We use Apollo.io, a third-party sales intelligence and website visitor identification service. Apollo technology may collect information about visits to our website, including IP address, browser and device information, pages visited, referring information, and other website interactions.

Apollo’s technology may be used to identify organizations visiting our website and, where available and permitted by applicable law, to identify or associate website activity with individual business professionals and their business contact information.

We may use this information to understand interest in our services, identify prospective business customers and business contacts, conduct business-to-business sales and marketing activities, and determine which organizations or business professionals may be interested in our services.

Where required by applicable law, non-essential cookies and visitor identification technologies will be activated only after you have provided the applicable consent. Where cookie preference controls are available on our website, you may use those controls to manage your preferences or withdraw your consent.

We may also use other analytics, marketing, and website service providers that use cookies or similar technologies.

You may be able to control cookies through your browser settings. Disabling certain cookies may affect the operation or functionality of the website.

4. Disclosure and Service Providers

We do not sell personal information for monetary consideration.

We may disclose or make personal information available to service providers that assist us in operating our website, providing our services, analyzing website usage, identifying prospective business customers and individual business contacts, and conducting our business development, sales, and marketing activities.

These service providers may include website hosting providers, analytics providers, information technology providers, customer relationship management providers, and sales and marketing technology providers such as Apollo.io.

Service providers may process information on our behalf or as otherwise described in their applicable terms and privacy policies.

We may also disclose personal information where required or permitted by law, in connection with a business transaction, or where necessary to protect our legal rights or the rights and safety of others.

5. International Processing

Some of our service providers may process or store personal information outside Canada, including in the United States or other jurisdictions.

When personal information is processed or stored outside Canada, it may be subject to the laws of the jurisdiction in which it is processed or stored and may be accessible to courts, law enforcement, or government authorities in accordance with those laws.

Where required by applicable law, we obtain consent for the collection, use, or disclosure of personal information.
You may withdraw your consent to certain uses of your personal information, subject to legal or contractual restrictions and reasonable notice.

You may also manage your preferences regarding non-essential cookies and tracking technologies through any cookie preference controls provided on our website and, where applicable, through your browser settings.
ally.

7. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, meet our legitimate business requirements, or comply with applicable legal and regulatory obligations.

When personal information is no longer required, we take reasonable steps to securely delete, destroy, or anonymize it, as appropriate.

8. Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, use, disclosure, alteration, loss, or misuse.

However, no method of transmitting or storing information electronically is completely secure, and we cannot guarantee absolute security.

9. Your Privacy Rights

Depending on where you are located and applicable law, you may have rights concerning your personal information, including the right to:

  • request access to personal information we hold about you;
  • request correction of inaccurate or incomplete personal information;
  • request deletion of personal information where applicable;
  • withdraw consent where our processing is based on consent; and
  • raise a question or complaint regarding our privacy practices.

To exercise your rights or ask questions about our privacy practices, please contact us using the information below.

10. Third-Party Websites

Our website may contain links to websites operated by third parties. Silver Peak is not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review the privacy policies of websites you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business practices, technologies, legal requirements, or services.

When we make material changes, we will update the “Last Updated” date at the top of this policy and take any additional steps required by applicable law.

12. Contact Us

Silver Peak Associates Inc.
Toronto, Ontario, Canada
Email: info@silverpeakassociates.com